Uses of Literary Journalism Essay Example | Topics and Well Written Essays - 750 words - 1

Uses of Literary Journalism - Essay Example Mitchell is able to make us feel as if we actually live in this town and see it in the same way as the townspeople. He spends time describing the cemetery which contains much of the history of the town and indicates how they have thought about the world over the years. The folks he meets are people who take time out of their day to talk to their neighbor, consider the weather, and seem to be at peace with themselves. The outside world does not really intrude, because they feel so secure in themselves. This is an excellent example of literary journalism. The author does not make the story about himself, he makes it about the people and places he visits. He gets inside their heads and shows us the world as seen through their eyes. It is not just straight reporting and the five Ws. It is a piece of literary journalism in the way it shows us something a little bit more about our own world that is hard to put in simple words. It tells us to take some time to watch the river flow, like the people of Edgewater, do every day. â€Å"The First Family of Astoria† is about the Flavel family who is the most prominent family in the town. The story traces their history and the various things that have happened to them over the years. Some of these things are good and some of them are bad. The Flavels get a lot of attention from others because they are well-known, perhaps more than a family like theirs would under other circumstances. There are a number of scandals and betrayals. This is borderline literary journalism, in my opinion. It is very fact driven and the style of writing is not especially literary. The general idea behind it is that gossip can be malicious and attach to certain people regardless of what they do. That is not all that original and is kind of obvious. Overall, this does add all that much to the store of human knowledge.

Black Americans Supported the Confederate Army Essay

Black Americans Supported the Confederate Army - Essay Example This section uses primary books and articles to explore the Black Americans’ support of the Confederate Army. America’s history of civil war is to a large part built by the African-Americans, who to a large extent were involved in the war. The Commonwealth Virginia, based on slavery, the black Americans featured a lot in the civil wars. Some of them were recruited into the Confederate army, pushing their counterparts to support the Confederate army. The black-Americans were inspired by the civil wars, an event that led to their deaths, such as that of Heyward Shepherd, in the civil wars. It is worth noting that the black-Americans involvement in the war and support of the Confederate Army was a way of seeking liberation1. The attacks carried out by the black-Americans in the army were for liberation, which they were very much determined to achieve. Heyward’s death in the liberation attacks was highly honored by the other Negroes. He was honored as a hero, and a monument erected in his honor by the sons of the Confederate and the daughters of the Confederacy2. The other reason for the Black-Americans’ support of the Confederate army was out of their working relationship with the military. A few of the Black-Americans worked in the army. They mainly worked as cooks, general labors, and teamsters. This drove the other large population, not in the army to support their fellow Negros working in the Confederate Army. They were concerned about each other’s welfare and had all the right intentions for their fellow black people.3   Right from the beginning, black men were allowed into the Confederate Army. They served in the Confederate Army with dedication so as to protect their families and communities.4   The civil war, however, weakened the lives of the Black-Americans in various ways.  

1.a)Looking at the journal article, summarise your understanding of Essay

1.a)Looking at the journal article, summarise your understanding of word of mouth champions as discussed by the authors - Essay Example The answer is obvious that I will consult a friend who is well aware of that product before making a buy. After all, I am buying a cell phone, not a chocolate bar! And according to the authors of the article, ‘ Turning the amplification up to 11’, this friend of mine who talks about the product, knows mostly everything about it and has the ability to convince me to buy the brand that he is recommending is called as the ‘ word of mouth’ champion. In the marketing world, the consumers who communicate the information are divided into three types. One type of people are those who talk a lot to many people about a certain product, the second types are those who can give you loads of information about the product but this happens only when you ask them and the third type of people are those who has the ability to sell the product to you by convincing you about the worthiness of the product. But the champions are only those who are so passionate about the product and its functions that he not only discusses the product with whoever he comes in contact with but also enthusiastically provides you all the information that you need and with his passionate drive, becomes successful in making you to spend the money and buy it. So it is the passion that makes the word of mouth champions not just the ability to talk or give the information. Word of mouth is nothing but a way of telling customers about the product through people who are common people like others and whose words are trusted like that of friend’s. Mouth publicity can be done in numerous ways like discussing with friends,

Research Methods and Stats for Finance Essay Example | Topics and Well Written Essays - 2500 words

Research Methods and Stats for Finance - Essay Example ore, the appropriate and integrative application of "Software as electronic commerce platform for manufacturers and wholesale distributors" with a focus on education and implementation of supply chain management software could have a significant impact on the manner that supply chains function within the companies (Karpinski p 9 1999). Business process re-engineering (BPR) is applied at the local, managerial, and corporate levels of the business. This concept has a significant impact on the various phases of the business process, where the changes that occur can be related to the flow of information and products (Desel & Erwin, 2000). BPR is used in SCM to renovate the managed and integrated processes that create a capable and viable business environment (Chan and Qi 2003). The crucial tenants of BPR is that it reduces tension between inter-organisational departments and business partners, particularly when the there is friction within the SC process (McCormack & Johnson, 2000). Business process re-engineering, specifically related to the main focus of technology and communication in supply chain management includes: (1)Further integration of activities between suppliers and customers across the entire supply chain;(2) on-going changes in supply chain needs and required flexibility from IT; (3) more mass customization of products and services leading to increasing assortments while decreasing cycle times and inventories; (4) the locus of the driver’s seat of the entire supply chain and (5) supply chains consisting of several independent enterprises (Akkermans et al p 284 2003). The benefits of using the BPR concept to promote SCM needs are that it connects information management (McCormack & Johnson, 2000); promotes cost saving activities through efficiency and communication (Horvath, 2001), and reduces financial risk in unsuccessful supply chains (Cross 2000). This project is to examine management logistics in supply chain management as it relates to the

The Lady with the Pet Dog Essay Example for Free

The Lady with the Pet Dog Essay The versions of the â€Å"The Lady with the Pet Dog† by Anton Chekhov and Joyce Oates are considered different largely due to the fact that the authors took different perspectives in narrating the story. The earlier maximized on the guy’s point of view, thus providing a clear interpretation of his actions, while the latter focused on the woman’s. However, in general, the story spoke of the same two persons and a dog; a man and a woman, both within the sanctity of marriage taking a vacation, meeting each other and getting into a dalliance. Then again, the authors showed different realizations from the man and the woman at the end of the story. Another main difference that can be observed, if one reads both stories, is the illustration of the personality of the female character, Anna Sergeyevna.. In Chekhov’s account, she was barely described, so simplified, typical, one can only see her through Gurov’s perception of her, if not for her major participation as Gurov’s mistress she might as well be just one of the women generalized in the story. Thus, after reading the story, one would definitely identify her as just the lady with the pet dog. On the other hand, although Oates took the view of the female character, she did not maximize on the actions, rather on what Anna feels; her inner emotions. Thus, she was able to show the female protagonist as having a hysterical character, has suicidal tendencies, full of self-loathing and with a melodramatic self-image. It was also shown in this version what seemed to be almost neglected in the original narration, the female protagonist’s thoughts of the situation she was in. If one would observe how Anna reacted on the circumstance based on Chekhov’s narrations, it would be unclear how she felt about what was happening. One may somehow recognize the struggles but not to the extent of truly identifying with her. In fact, it may be possible to jump to a conclusion that she was not tremendously affected by the obviously wrong conduct that they were doing. As can be seen in the situation where Gurov went to visit her, she was described as astonished about his sudden appearance but showed no remorse for they continued their escapades and promised to meet discretely (Gioia, 1998). This can be misleading for readers may interpret her reaction as a complete acceptance of the situation they were in. However, in Oates’s account, it can be seen and felt how much Anna was confused about the situation. The conflict inside her was clearly illustrated which made it easy to relate with her struggles. Thus, it can be understood why she had inclination to end her own life. Moreover, being able to focus on her perception makes readers understand that she actually desired for things to be in the right place. She wanted her marriage to be better so that things would be corrected. This confusion was emphasized more by Oates’s circular presentation of events, which made it seem like it was actually the main idea of the story. Moreover, in the depiction of the characters, one can see how the Gurov of Chekhov’s version and Anna of Oates’s story have quite different perceptions of marriage and adultery. Through Chekhov’s, we identify that the main protagonist do not think highly of his marriage, staying within it but not respecting its real essence. It has actually became instrumental in perpetuating his quest for women, thus, adultery can be said as a second nature to him. On the other hand, we learned through Oates that Anna has fair regards to her marriage, which made her feel guilty about her affair with Gurov. She was not comfortable with adultery the same way that her partner was; therefore, she had to deal with her conscience throughout the story. (Fulford, 2004). Further differences unfold at the end of each story. On Chekhov’s note, since it was on Gurov’s view, he presented how he realized that he can actually still find true love; that despite the fact that he despised women in general, here is a woman who was able to show him that he can still feel that form of affection. On the other hand, Anna also found love at the end of Oates’s story, however, it was a different one for it was a love for herself. It was an acceptance of what she is and what she has become in loving â€Å"the stranger†, which made her acknowledge that she cannot live without him and that her marriage would not be able to keep her from being with him. Through this realization, it showed that she has finally decided to take the path that would make her happy, disregarding other matters, just making a decision that would satisfy her needs and wants. Her identity has been found and she has learned to love it (Edrich, 2003). If profoundly analyzed, one would identify that the theme of both stories revolve on the stereotypical idea of love, marriage and adultery. Men tend to find love on another person, often on women, while women always seem to be lacking self-acceptance which translate to not loving themselves; women has higher respect and gives more importance to marriage as compared to men and society seems to have a better acceptance of men being adulterous but women are judged awfully for it. As a matter of fact, men who commit adultery are at times admired but women are abhorred for doing so. The story is somewhat an illustration of society’s double standard. Chekhov was a genius in coming up with a story with a theme like this and the way that he presented it was very exceptional. Oates should also be commended for her brilliance in making an interpretation of the woman’s character. Thus, even though these are different stories, they are able to present different perspectives and understanding of issues that are rampant in the society but are not often addressed. I cannot completely decide on which of the versions is better because both have their own merits, although I have a slight inclination to the original. Perhaps, a good deciding factor would be to which character one could relate to, the man or the woman? Works Cited: Edrich, M. M. (2003). The Lady with the Pet Dog Essay. Retrieved May 31, 2010, from: http://www. edrich. us/files/own/c_engcheckhov. pdf Fulford, R. (2004). Surprised by Love: Chekhov and The Lady with the Dog. Queens Quarterly, 111, 300+. Goioa, D. (1998). Anton Chekhovs The Lady with the Pet Dog. Retrieved May 31, 2010, from Ecclectic Literary Review: http://www. danagioia. net/essays/echekhov. htm

The Demographic Factors For A Business Commerce Essay

The Demographic Factors For A Business Commerce Essay According to Michael Mattson John Ivancevich, the key factors influencing the differences in human behavior patterns are demographic factors, perception, ability and skills, personality and attitudes as follows: 1. Demographic factors: Demographic factors depend on someone Education, background, age, nationality, race, gender, etc. Organizations prefer those individuals who promote good socio-economic background, etc. and who are educated young people as they can better perform tasks. The young and dynamic professionals with good knowledge and communication skills are perfect and always in high demand by organizations. The study of demographic factors is important because it helps managers to select the qualified candidate for a job. 2. Ability and skills: Capacity is the physical capacity of an individual to do something. Skills can be defined as the ability to act in such a way that allows a person to do a good job perfectly. Individual behavior and performance is strongly influenced by the level of skills and competencies. A person can perform well in the organization, if his or her abilities and skills are matched with the job requirement. The manager has a very important role in the selection and assignment of individuals with particular job. 3. Perception: Perception is a process by which an individual reaches the sensory awareness or understand the information. The perception comes from the Latin word perceptio, percipio, which means receiving collecting. Â   There are many factors that affect the perception of an individual. The study of the perception plays a vital role for managers, as they know how to create a favorable atmosphere for work so that employees perceive them in a better way. Employees are probably give better results if they are going to perceive it in a positive and justified. 4. Attitude: According to psychologists, the attitude can be defined as the tendency to react positively or negatively to certain people, objects or situations. Factors such as family, culture, society and organizational factors influence attitude formation. Employees can do better for the organization if it is a positive attitude. It contributes to business growth and development 5. Personality: Personality comes from the Greek word personawhich means mask is defined as the study of personality characteristics and distinctive personality traits, the relationship between them, and how a person reacts and adapts to other people and situations. There are a number of factors that influence the personality of the individual i.e family, heredity, society, culture and situation. Its a fact that people differ in their way, responding to the organizational environment. Personality can also be termed as the most difficult aspect of human beings, which affects their behavior in a big way. It is shown that the study of personality traits offers an opportunity to understand peoples. This helps them to properly channel their efforts and motivate them to complete the organizational goals. Each organization requires a certain type of behavior from its employees and such behavior can be detected by monitoring, training, education, exposure, etc. Task for P4 Organization theory refers to the study of the phenomena of organizational functioning and performance of the behavior of individuals and groups working in them.The main theories to study the organization are as follows:- Classical theory: Efficiency productivity can be enhanced by improving the efficiency of the workers. F.W.Taylor is considered as the father of scientific management. According to him men are like machines, as good maintained machines production is more likewise healthy men can work more. He assumed there is one best method for every job. He introduced standardization of tasks, division of labour, analysis of work time measurement. He introduced the concept of fair day wages for fair days. According to him production is improved by teamwork and not by conflict. The goal is maximization of output and not limitation. The best means of doing a job needs for appropriate tools, motivation and fair wages. Bureaucratic theory: Organization designed to carry out large scale administrative tasks by thoroughly coordinating the work of many individuals. A German sociologist Max Weber introduced the idea of Bureaucracy. Salient features A person is said to have power or authority, If within the social framework his will can be imposed on others despite resistance for structuring human groups, becomes a special instance of power called authority or domination. Systems theory: Organization is as a system in which coordinated personal activities of two or more persons, held together by the potential for creating a common purpose, by willingness on the part of its members to participate in its processes and effective communication. Contingency theory It is a class of behavioral theory that claims that there is no best way to organize a corporation, to make decisions or to lead a company. Instead, the optimal course of action is dependent upon the internal and external situations. It is also called a situational theory. Functions of Management: Planning: This is the first tool function in the management process. The difference between successful and unsuccessful manager is within the planning process. Planning is the logical thinking through the goals and decision making on what needs to be done to achieve organizational goals. Â  Organization: The manager must know their subordinates and that they are able to arrange the most valuable company resources, ie its employees. This is achieved through proper management of personnel of the division, the acquisition of resources, establishment of training and organization of work groups in a productive and creative team. Â  Leading: organizational success is determined by the quality of leadership. A leader can be a manager but the manager is not necessarily a leader, says Allen, Gemmy. Leadership is the power of influence of one person over another, to encourage action aimed at achieving the objectives of the company. Â  Controlling: A process that ensures plans are implemented correctly and precisely. As said by Gemmy Allens Controlling is the last link in the chain of functional management activities and brings management cycle full circle. Managerial Roles: According to Henry Mintzberg there are ten managerial roles which are briefly developed here: FIGUREHEAD: The manager performs ceremonial symbolic duties as head of the organisation. LEADER: To develop an appropriate working atmosphere and motivating and developing subordinates. LIASION: Develops maintains a network of external contacts to gather information. MONITOR: Collects internal external information relevant to the company. Distributor: Pass a realistic and important information to their subordinates. SPOKESPERSON: communicates with the outsiders on the performance policies. OWNER: Designs and initiates changes in the company. VIOLATIONS handler: Deals with unexpected events and operational failures. RESOURCES distributor: Management and allows the use of organizational resources. NEGOTIATOR: Participates in negotiation activities with other individuals and organisations. Managerial authority: Managerial authority is the position that empowers a manager to exercise command and control over those individuals placed under him for realization of the assigned role in an organisation. Originally, the overall authority is centrally given in person of the manager. However, it is quite hard for a man to effectively execute and monitor each and every task. Therefore, various functions with a suitable authority are devolved downwards to concerned low levels for better output. The practice also provides a foundation for organisational tree specifying various powers and responsibilities in both vertical and horizontal hierarchy.

The Product Brand Line Of Maggi Marketing Essay

The Product Brand Line Of Maggi Marketing Essay Part 1 Introduction In 1863, Maggi was founded by Julius Michael Johannes Maggi in Switzerland. Julius Maggi developed a flavours recipe to bring added taste to meals. This signified the establishment of the Maggi brand and its product line that is convenient products. In 1882, due to his well-known for nutrition-oriented approach, a physician called Dr. Fridolin Schuler and the Swiss Government met up with Julius Maggi and told him about the problem of the labouring classes who were suffering from malnutrition. After that, he was asked to seek for a solution in order to improve the nutritional values of meals. Therefore, he created the protein based vegetable food products, which were two instant pea soups and an instant bean soup. These two products were quick to be prepared, easy to be digested and sold in a low price. The products were successfully overcame the problem of woman who were lack of time in preparing meals as more and more woman were working outside. By the turn of the century, the Maggi company also produced other types of products such as bouillon cubes, sauces and flavorings. In 1947, Alimentana S.A., the manufacturer of Maggi seasonings and soups merged with Nestlà © to form Nestlà ©-Alimentana S.A. Today, MAGGI ® has been offering high quality, convenient, innovative, and nutritious products. MAGGI ® products help us to prepare nutritious and delicious meals. Its bouillons, soups, seasonings and sauces are useful while cooking and add flavour into our food. The product brand line of MAGGI ® Culinary products is the product brand line of  MAGGI ®. Now, in the year of 2013, the products produced by MAGGI ® basically can be categorized into four different groups which are noodles, MAGGI ® flavour world, sauces and light meals. Among all these products, different kinds of flavours were provided so that the consumers have a variety of choices and select what they want based on personal needs and favourites. The table below showed all the products produced by MAGGI ®: Category Products Noodles 1. MAGGI Hot Bowl Instant Noodle 2. MAGGI Hot Cup Instant Noodle 3. MAGGI 2-Minutes Noodles 4. MAGGI Mi-Goreng MAGGI ® flavour world 1. MAGGI Stock Cubes 2. MAGGI CUKUP RASA 3. MAGGI Liquid Stocks 4. MAGGI HARI-HARI FAVOURITES Sauces 1. MAGGI Oyster Sauce 2. MAGGI Seasoning 3. MAGGI Red Sauce Light meals 1. MAGGI Soup 2. MAGGI Porridge The MAGGI 2-Minutes Noodles Curry MAGGI 2-Minutes Noodles was first introduced in India by Nestle India Limited in 1982 and act as a market leader in selling instant noodles. Therefore, it becomes a well-known instant noodles brand among all the consumers and many people call noodles as Maggi. MAGGI 2-Minutes Noodles Curry is one of flavour in the series of MAGGI 2-Minutes Noodles. It is sold in a pack of five. The servings size of each small pack is 79grams for one serving. The noodle contains 48.6 grams of carbohydrate per serving that provides the energy that we need. It is a convenient product that can be easily found in any marketplace. The package of this product was changed from time to time. The latest packaging carries the new Protein dari Gandum seal as each pack MAGGI 2-Minute Noodles serves as source of protein from wheat. MAGGI 2-Minutes Noodles Curry Inferior Product Inferior products are the products for which there is a direct relationship between changes in income and its demand curve. Based on our understanding, we categorized MAGGI 2-Minutes Noodles Curry is as a inferior product because the purchasing rate of the consumer is basically based on the income of the consumers. When the income of consumers rises, the demand will be reduced and the amount of buying this product will become less as they will choose to buy a more value based product that deliver higher quality. Conversely, the demand of consumers will increase when there is a fall in their income. Complement and substitute goods for MAGGI 2-Minutes Noodles Curry Complementary goods are the goods that jointly consumed with MAGGI 2-Minutes Noodles Curry. The complement goods are as follow: eggs sausages fish balls crab meats prawns carrots tomatoes vegetables bell peppers caraways Whereas, substitute goods are the goods that competes with MAGGI 2-Minutes Noodles Curry for consumer purchases. The substitute goods are as follow: Sajimee mee curry flavoured instant noodles Ibumie Mi curry flavoured instant noodles Adabi curry flavored instant noodles Mamee curry flavoured instant noodles Cintan curry flavoured instant noodles Tesco choice curry flavoured instant noodles Market structure of MAGGI 2-Minutes Noodles Curry Monopolistic Competition Part 2 Comparison of the price of MAGGI 2-Minutes Noodles Curry with _________________ Based on the research found in Tesco, Kampar, Perak, MAGGI 2-Minutes Noodles Curry are sold at the price of RM4.39. Part 3 Advantages and disadvantages for MAGGI ® company of being monopolistic competition firm Advantages Easy Entry and Exit Monopolistic competition is an easy entry and exit market because this market face low barriers to entry Unlike a monopoly market, MAGGI ® easily entered into a monopolistic competition market and start the business because the products produced are not sole control of any other company. Therefore, MAGGI ® can attract the consumes to buy its products as long as they can satisfy the consumers needs. Besides that, while entering into this market, MAGGI ® does not face much problem on government franchises and licenses as well as the patents and copyright as the company will not be restricted to enter into this market. Price takes MAGGI ® has the authority to set the price for its products in order to maximize its revenue. For example, MAGGI ® can increase the selling price when they increase the quality of products to the consumers. The company also can increase the selling price when the input price becomes higher so that they will still earn a constant revenue but not facing a loss. Unlike in the perfect competition market, the consumers might still choose to buy its products even though the price has been increased as long as the products can satisfy the consumers. Differentiated products will attract buyers to stay loyal The differentiated products of MAGGI ® will attract more buyers and maintain the current consumers to stay loyal since the products have the unique features compare to others. Normally, the consumers will not easily switch to another brand when they are attracted by its special characteristic of the products. This will result in a constant revenue since the consumers might consume the products continuously for a long period of time if they do not find any substitute that is better than the current consuming products. Disadvantages Many competitors Since monopolistic competition market is easy to entry and exit, many companies might enter into this market and thus MAGGI ® has to face many competitors. For example, the competitors for MAGGI ® are Sajimee, Ibumie, Adabi, Mamee, Cintan and Tesco. The consumers might easily switch to buy the same type of products from another brands if they think it is worth to buy it from other brands rather than from MAGGI ®. Therefore, MAGGI ® has to consistently observe the strategies of its competitors so that MAGGI ® can make suitable action to face the competitor and make its customers to stay loyal. Higher cost and expenses Since MAGGI ® face a huge numbers of competitors, it is compulsory for a monopolistic competitor to take suitable strategies to attract more buyers. One of the ways is via advertising its products. We can see that MAGGI ® advertise its products through television and do many different types of promotion such as buy one get one free, give food testing to the customers, give discounts and organise a contest for the consumers and give out something else as prizes. All these advertisement and promotion required a lot of cost and expenses. Need to produce differentiated products In order to compete with other close substitutes, MAGGI ® has to come up with differentiated products, which is the products that have real or apparent differences with other substitutes. MAGGI ® must be creative and innovative enough to make their product more distinctive and differentiate their products from other competitors in order to attract more buyers and also maintain its current consumers. MAGGI ® also has to do certain research and improve its products from time to time to make its products more unique no matter is on the quality, price or packaging. Earn zero-economic profit in long-run Unlike a monopolist, MAGGI ® will not earn an economic profit but earn a zero-economic in long-run. In long-run, more and more firms will enter into this market structure and the some of the current market share of MAGGI ® might be taken away by those new firms. This shows the decrease in the consumers demand. Therefore MAGGI ® will do more advertising to recapture the market share. This will results in the increase of the long-run average cost. The decrease of demand and increase of long-run average cost will continues in long-run until MAGGI ® earns a zero economic-profit. Advantages and disadvantages for a customer of buying a product under monopolistic competition market Advantages More innovative product In the monopolistic competition market, there are many competitors and buyers. In order to attract a large scale of customers, the company needs to produce more innovative product continuously so that they can compete with other competitors and survive in the market place. MAGGI ® as monopolistic competition firm will choose to produce more different flavour of instant noodle instead of just produce one type of noodle because it needs to fight against massive of competitor forces. Therefore a customer can enjoy having different types of MAGGI ® products and have more choices. Comparable prices There are many sellers in the monopolistic competition market. The buyers can compare the prices of the same type of product among different producers so that they could choose to buy the products that offered in an affordable price. For example, consumers can choose either to buy MAGGI ® instant noodles or other brands of instant noodles like Mamee and Mi Sedaap. Convenience for buyers to know the details of the product Sellers in the monopolistic competition tend to create more advertisements to deliver the information about their products to the public and also develop a stronger position in consumers mind. Usually the detailed information about the MAGGI ® products such as the new flavour, price, and places that are available to buy the products. The information given will provide convenience for consumers in the process of choosing and buying the product. Disadvantages The price of products might not matched with the quality of products The sellers in monopolistic competition market are free to set the price of products. The seller might set a higher price to earn more revenue but they do not produce the products with higher quality. Therefore the consumers are forced to buy the products expensively. For example, if MAGGI ® might produce the same instant noodles but they raise the price to a higher level. Consequently, the consumers have to buy it at an expensive price but they still enjoy the same quality of instant noodles. Negative impact of advertising In monopolistic competition, the sellers spend a lot of money in advertising their products. It is a benefit for the consumers to know more about the product but it also has negative impact on customer supremacy. Customers are going to be manipulated by the advertisement and about what they want. For example, customers become attracted over the perception of differentiation, they believe information in the advertisement and buy the product without compare the price or quality.